About

Born in China and raised in the Netherlands, I am a creative working across concept development, strategy, art/creative direction and production. My approach begins with curiosity, I explore ideas, contexts and perspectives that at first seem to clash, allowing tension and contrast to spark unexpected outcomes. Drawn to culture, fashion and human emotions, observing the small details and contradictions. This fascination is my way I develop concepts and narratives, always seeking to uncover connections. Through collaboration and hands-on involvement in the creative process, I aim to translate these observations into work that is thoughtful, layered and insightful. I am motivated by questions rather than quick answers.